While the book seems like it's trying a bit too hard to stand out - with non-standard organization with sections instead of chapters and a full-page cartoon image almost every other page - it does provide some useful insight.
Drawing on their experience building their company 37 signals, the authors lay out their vision for how to build a successful company. It starts with the admonishment to sit down and actually start building something. Too many people have a good idea, but spend all their time talking about it or planning it, and not enough time actually building a product people can use.
Other sections that follow discuss how and when to market your company, worry about competitors, grow your team, and develop the culture of your company.
I found the book an interesting and easy read, a little superficial, but certainly containing some good advice.
This article was updated on August 22, 2019